CMN 3144 Chapter Notes - Chapter 7: Pharrell Williams, Adwords, Earned Media

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: David Likely

Document Summary

Controlled media: channels of communication that allow public relations practitioners to write, edit, produce and distribute messages as they see fit. Uncontrolled media: channels of communication that are outside of the control of public relations practitioners. Owned: organizations own the channels and they can more or less control the message and its dissemination, as well as the opportunity for feedback or two-way communication: examples: newsletters, corporate video, brochures, direct mail, intranets. Paid media: purchased by organizations to help sell products or services: examples: banner ads, google adwords, pay-per-click services, targeted emails. Shared media: development of content by organizations that they hope will be shared: example: @arby"s tweet to pharrell williams about his hat (similar to logo) at. Earned media: when an organization has earned media attention for something they have done. Tips for implementing a successful public relations plan. Excellence in the field of public relations is based on meaningful action.