CMN 3144 Chapter 1: CMN 3144 Chapter 1 Notes

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: David Likely

Document Summary

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Conduct public relations as if the whole company depends on it. Realize the company"s true character is expressed by its people. Ethics: are moral principles that govern behaviour and are deeply personal. [2] identify internal/external factors (e. g. , legal, political, social, economic) that may influence the decision. [4] identify the parties who will be affected by the decision and define the public relations professional"s obligation to each. [5] select ethical principles to guide the decision-making process. Codes of ethics also articulate common values that have been vetted by professionals. Classic ethical principles and frameworks, such as duty, can be applied in public relations just as they are in other areas of life. Ethical public relations practitioners can work with a cleaner conscience, but they also can work with a clearer sense of how to handle difficult situations with reporters, clients, colleagues and various publics.