CMN 3103 Chapter Notes - Chapter 11: Qualitative Research, Content Analysis, Narrative Inquiry
5 Nov 2018
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Document Summary
Content analysis: careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings. A coding operation and data interpreting process. Interpretative approaches: allows researchers to treat social action and human activity as text. Human activity as a collection of symbols expressing layers of meaning. Social anthropological approaches: used for researchers who have spent a considerable amount of time with a given community. Collaborative social research approaches: work with their subjects in a given setting in order to accomplish some sort of change/ action. Three approaches to qualitative content analysis: differ based on the degree of involvement of inductive reasoning. Conventional: coding categories derived directly & inductively from raw data itself, grounded theoretical approach. Directed: use of analytic codes derives from existing theories relevant to research focus. Summative: begins from raw data then researcher extends their exploration to include latent meaning/ themes that are apparent in the data.
