CMN 3103 Chapter Notes - Chapter 5: Focus Group, Research Assistant, Content Analysis
26 Sep 2018
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Designed for a small group of unrelated individuals, formed by investigator and led in a group discussion on some particular topic. Frequently used in combination with individual interviews as a validity check on the findings and as a preparatory step in the design of survey instruments. Applied nature: group data-collection process serves some further application. Pure research application: are the primary data source for collection. For complex problems, groups should be kept to no more than 7 participants. To effectively elicit the breadth of responses that distinguish focu groups as a useful data-gathering strategy. To draw out information from participants regarding topics of importance to research investigation. When the researcher must collect information in one shot, especially to collect information from semi transient populations. Ex. women in shelters, prisoners, those in hospitals, students, migrant workers. Distinguished from face-to-face interviews by the group energy/ synergies.
