CMN 3103 Chapter Notes - Chapter 5: Ethnography, Ethnocentrism
17 Oct 2017
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Textbook ppt notes: chapter 5: observing social life through field research. To learn about the development of ethnography in north america. To learn how to prepare for and implement a fieldwork study. To understand how to write good field notes. Ethnography: an in depth study of a group, culture, or society that usually entails fieldwork. Field researchers attempt to understand everyday life from the perspective of the participants. This requires the researchers to immerse themselves in a social setting to observe groups in a naturalistic way. Instances of ethnographic fieldwork can be found as far back as the 5th century bce, when the ancient greek writer herodotus recorded descriptions of the persians and the scythians. Prior to the mid-19th century, most ethnographic reports were made by travellers who offered voyeuristic accounts of life in culturally and geographically distant societies. At times, these accounts were prone to ethnocentrism.
