CMN 3102 Chapter Notes - Chapter 2: Karl Popper, Syllogism, Scientific Method

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Ivan Katchanovski

Document Summary

Research is the use of scientific method to answer questions. The two most prominent epistemological approaches in this discipline are: Some scholars attempt to employ both epistemological approaches when they search for answers. The most successful scholars typically devote the great majority of their efforts to one approach or the other. For a qualitative researcher to be considered scientific, he or she must follow the scientific methods. However, much qualitative research is subjective: knowledge arises out of the researcher"s own opinion and perceptions, and based on very small samples that cannot be used to explain larger groups of people. Conversely, quantitative research attempts to be very objective: to create knowledge by examining facts through the scientific method without distorting the findings by personal feelings, prejudices, and interpretations. Quantitative research generally relies on large samples of people that can help us understand what is occurring within a larger group. 3 types of research: quantitative, qualitative/interpretive, critical research methods.