CMN 2181 Chapter Notes - Chapter 4: Long Term Ecological Research Network, Selective Perception

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

We respond to sensory stimuli by selecting, organizing and interpreting it to create a meaningful picture. The process occurs in stages; each stage involves a speci c operation on incoming information. In perception, we use our sensory organs to identify the existence of stimuli and subject it to evaluation and interpretation. Perception is a subjective process, open to the in uence of such factors as culture, personal experiences, and values. It is at the very centre of how we communicate. The perception process consists of three stages: selection, categorization and interpretation. Information is received via the senses, attended to, and interpreted by thee brain. It is impossible to meaningfully process all available stimuli from our environment, so we engage in selective perception. Selective exposure: selectively expose ourselves to certain kinds of information from our environment. Selective attention: pay attention to a subset of elements of this information that is immediately relevant to us.