CMN 2173 Chapter Notes - Chapter 1: Warp And Weft, Vance Packard

• School: University of Ottawa
• Department: Communication
• Course: CMN 2173
• Professor: Dina Salha

Document Summary

Advertising is a major sector in the global economy. The willingness of corporations to speak to consumers directly in media subsidized the development of our information and entertainment infrastructures. From newspapers and billboards to the internet. Advertising has become an expected part of everyday life. The symbolic attributes of goods as well as the characters, situations. imagery and jokes of advertising discourse are now fully integrated into our cultural repertoire. The advertising agency seemed to embody all that was both good and bad in the changing relationships between producers and consumers. Over the course of preceding century, the marketplace itself has become a significant medium of social communication. The space left over in personal life has been filled largely by what we call the mass media"s discourses through and about objects. We extract, make and consume nature in the form of goods to meet our needs. But in transforming nature into goods, we are fabricating important channels of social communication.