CMN 2148 Chapter 11: Strategic Organization Communication

• School: University of Ottawa
• Department: Communication
• Course: CMN 2148
• Professor: Mary Hawkins

Document Summary

Knowledge: defining and describing various aspects of strategic organizational communication. Sensitivity: exploring multiple audiences and needs for strategic organizational communication. Values: exploring the ethical implications of strategic organizational communication. Case study: the press and the stockholders want to know case. Linda and brad have to design an internal and an external communication strategy to tell everyone that they are firing a director, that they lost money in the last quarter and that they are facing a major lawsuit. Strategic organizational communication: a series of transactional communication processes based on deliberately constructed organizational messages and responses to stakeholder inputs. Messages based on data, analysis, and strategy selection. Goal oriented, based on knowledge, result of decisions. Challenges notions of fixed organizational boundaries, permits a perspective that blurs distinctions between internal and external interactions. Cultivates tools required to build long-term relationships with stakeholders.