CMN 1160 Chapter Notes - Chapter 4: Cord-Cutting, Pay Television, Fraternities And Sororities

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Michael Strangelove

Document Summary

Tv industry: its behaviour can take 2 forms: Some households cancel cable and rely only on pirated resources. Others choose to pay lower-cost pay tv packages and rely only a bit on pirated. Causes of this phenomenon: rising cable bills, innovative technologies that deliver tv to internet and vice versa. Effects: audience is no longer tethered to tv set or bound by its restrictions, television habits are changed due to variation in available technology (i. e. tablets) The explanation of cord-cutting needs to acknowledge that its motives of the online audience extend beyond mere economic hardship: rational choice and economic self-interest in a newly-competitive tv marketplace are motivating cord-cutting. On one hand we see that companies are trying to show their customers that their contract is a bargain, and on the other we find those who find such bargains to be out of reach.