CMN 1160 Chapter Notes - Chapter 3: Sports Entertainment, Horizontal Integration, Artificial Scarcity

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Michael Strangelove

Document Summary

A mass audience can be reached through commercial online television. Internet audiences will use illicit means to view sports online when they are dissatisfied with a commercial service. The main problem facing the sports television industry is that it relies on exclusivity in an era of digital plenitude. Majority of our tv watching will be outside the marketplace. Regional games are a big attraction for sports fans. Billions of dollars" worth of future revenue are tied up in contractual arrangements assuming that the broadcast system is going to maintain control over content and audiences for decades to come. The broadcast industry is creating new methods to provide for the online audience, but they may be overestimating their ability to control them as well as content in digital environments. The sports industry might be in the midst of an economic bubble created by inflated television rights and player contracts. Digital plenitude disrupts the business models of traditional tv.