APA 2134 Chapter .: Reading 2_ Digital Media in International Sport
21 Jan 2019
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Document Summary
Consumer engagement: processes, as well as antecedents and consequences, can help in developing and strengthening interactive relationships. User-generated content: the various forms of online media content that are publicly available and created by end users. Asynchronous: communication such as email in which the message and the response do not occur at the same time. Fantasy sport: involves the selection and maintenance of fictional, or fantasy, teams made up of players from within a sport league. Virtual reality: a computer-simulated environment that can be a simulation of the real world or an imaginary world. Augmented reality: technology applications that layer digital information over a physical space to add additional information for users. Authenticity: stakeholders will be conversing with a persona, and an organization must recognize that their social voice represent the whole brand. Innovation: the development and progression of social media is predicated on innovation, and successful sport stakeholders will adopt a similar spirit.
