ADM 3322 Chapter Notes - Chapter 4: Fedex Office, Kfc, Colt New Service
11 Mar 2019
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Product: term previously associated largely with manufacturing goods. Product: implies a defined and consistent bundle of output as well as the ability to differentiate one bundle of output from another. All serviced organizations face choices concerning the types of products to be offered and the ways of delivering them to customers. A service product comprises all the elements of the service performance, both physical and intangible, that create value for customers. The value proposition must address and integrate three components: core product. Core product: what" the customer is fundamentally buying (intangible or tangible) The central component that supplies the principal benefits, solutions, or experience that the customer is seeking. One night stay in a hotel the core service is accomodation and security. Paying to have a package delivered the core service is the timely delivery of the package in perfect condition at the correct address: supplementary services.
