ADM 3321 Chapter Notes - Chapter 13: Baby Boomers, Silent Generation, Subculture
13 Apr 2020
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Group memberships within our society help to define us. Subculture: a group whose members share beliefs and common experiences that set them apart from others. Every one of us belongs to many subcultures related to our age, ethnic background, or the region of canada where we live or call home. Subcultural identification influences our everyday experience and consumption preferences. An individual may identify with a micro culture based on a life-style or aesthetic preference. Ex: martial arts enthusiasts who share a passion for fighting competitions that combine a variety of disciplines. Can play a role in their identity, purchase behaviours, etc. The era in which you grow up bonds you with millions of others who come of age during the same time period. Our age is a big part of our identity. All things being equal, we are more likely than not to have things in common with others of our own age than with those younger or older.
