ADM 2372 Chapter Notes - Chapter 5: Semantic Web, Retail, Viral Marketing

• School: University of Ottawa
• Department: Administration
• Course: ADM 2372
• Professor: Zikun Zhang

Document Summary

Criteria than organizations use to make business decisions for their present business can create issues for future business. Digital darwinism: implies that organizations that can"t adapt to the new demands put on them for surviving in the information age are doomed to extinction. Sustaining technology: produces an improved product that customers are eager to buy. The internet and world wide web- business disruptors: Future growth in users is coming from developing nations having access to the internet. Internet: a global public network of computer networks that pass information from one to another using common computer protocols. Protocols: the standards that specify the format of data as well as the rules to be followed during transmission. World wide web (www): a global system that uses the itnernet as its transport: exchange of information takes place through hypertext transfer protocol. The web is an ideal medium for publishing information on the internet.