ADM 2320 Chapter Notes - Chapter 1: Air Canada, Marketing Mix
7 Apr 2016
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What was perceived as a basic commodity now becomes a branded product with many varying beneits, stemming from diferent value bases, : perrier, san pellegrino, canadian springs. Everything a buyer buyer gives up, money, ime, energy . Price depends on how early in advance booked, ime of year, class, depends on how much customers are willing to pay/sacriice for convenience, imeliness. Marketers: key to determine how much customers will pay so customers are saisied with the purchase, and seller achieves reasonable proit. Acivity necessary to get product from producer to the customer when wanted, eicient system to distribute in the right quaniies, to the right locaions, at the right ime. Example: online grocery services, canada based, provides for even usa. Good products sill go unsold if value is not communicated: marketers must inform, persuade, and remind potenial buyers.
