ADM 2320 Chapter Notes - Chapter 6: Retail, Carbon Footprint, North American Industry Classification System
44 views4 pages
10 Oct 2017
School
Department
Course
Professor
Document Summary
Resellers: marketing intermediaries that resell manufacturer products without signi cantly altering their form. Institutions: they purchase all kinds of goods and services for the people they serve: they are hospitals, educational organization, prisons, religious organizations, and other nonpro t organizations. Government: the central government tends to be one the largest purchasers of goods and services. B2c: consumers buy goods to satisfy they own individual or household needs and are heavily in uenced by price, personal testes, brand reputation, or personal recommendations of friends and family. Demand for goods and services in b2b markets is derived from b2c sales. Derived demand: the linkage between consumers" demand for a company"s output and its purchase of necessary inputs to manufacture or assemble that particular output. There are less buyers in b2b than in b2c. Buying center: the group of people involved in the buying decision: decisions are made with regards rules governing competitive bidding, negotiated pricing, complex nancial arrangements, buying criteria, etc.