ADM 1370 Chapter Notes -Viral Marketing, Social Commerce, Social Search
31 Jan 2013
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Key points: despite niche fragmentation caused by the internet, people still desire an understanding of what the majority is doing. Social media is that mechanism: spending time on social media makes you more productive. Social media is the mechanism that allows users to avoid information indigestion. : business models need to shift. They aren"t writing in hopes of subscription revenue; they"re posting free contents because they want to be heard. This helps catalog the information on the web and makes it easier for all users: not all great viral marketing ideas need to originate in the marketing department. People want to know what their friends and peers thing about products and services.
