ADM 1100 Chapter Notes - Chapter 11: Canadian Cancer Society, Consumer Futures, Retail

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An organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. An activity in which two or more parties trade something of value (such as goods, services, or cash) that satisfies each other"s needs. The power of a good or service to satisfy the wants or needs of a customer. Form utility: converting raw materials and parts into finished goods. Time utility: making a good or service available at the time the customer needs it. Place utility: making a good or service that is available at a place that is convenient to the customer. Ownership utility: refers to an organized transfer of goods and services from the seller to the buyer. A company wide consumer focus on promoting long-term success. Focus on satisfying customers rather than just producing goods.

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