BUSI 4220U Chapter Notes - Chapter 1: Marketing Strategy, Customer Relationship Management, Target Market
Document Summary
Variations in marketing"s strategic influence marketer"s found that influence on both tactical and strategic issues was significantly lower in german firms. Market oriented follows business philosophy marketing concept. Marketing concept holds that the planning and coordination of all company activities around the primary goal of satisfying customer needs is the most effective means to attain and sustain a competitive advantage and achieve company objectives over time. Incorporate more customer and competitor information in to their decision making processes. Improve their responsiveness of decision making; using more detailed environmental scanning and continuous, real-time information systems; seeking frequent feedback rom and coordinating pans with key customers and major suppliers etc. Business domain which products-markets should we be in within this business or industry . Business development: conglomerate diversification (expansion into unrelated businesses, vertical integration, acquisitions and divestiture policies strategy, concentric diversification (new products for existing customers or new customers for existing products)
