BUSI 3503U Chapter Notes - Chapter 1: American Marketing Association, What Lies Ahead, Extranet
Document Summary
E-marketing: use the internet, intranet, extranet, and their related technologies to do marketing. I(cid:374)ter(cid:374)et the (cid:449)orld"s largest (cid:374)et(cid:449)ork of i(cid:374)ter(cid:272)o(cid:374)(cid:374)e(cid:272)ted distri(cid:271)uted (cid:272)o(cid:373)puters. Intranet a proprietary computer network that operates like the internet, using tcp/ip protocols, but is closed to outside users and typically restricted to employees and approved visitors. E(cid:454)tra(cid:374)et a proprietary computer network that links several intranets and users. The birth of the internet was a direct result of cold war fears. The i(cid:374)ter(cid:374)et"s (cid:271)irth date is ofte(cid:374) offi(cid:272)iall(cid:455) (cid:272)ited as 1983, when tcp/ip protocols and standardization were adopted. Two key early adopters: university instructors and researchers, the united states military. Governed initially by the national science foundation, which prohibited all commercial transactions. Email propelled the internet off campus and outside the military. By 1994, the internet had gone commercial. Providers see the developing opportunity and rush to create new websites and content.
