BUSI 2202U Chapter Notes - Chapter 10: Software Bloat, Sterling Silver, Marketing Mix
Document Summary
Chapter 10 developing new products and services. Within each product line is the product item, a specific product as noted by a unique brand, size, or price. Product mix is the number of product lines offered by a company. The government"s classification method helps it collect information on industrial activity. Companies classify products to help develop similar marketing strategies for the wide range of products offered. Consumer goods are products purchased by the ultimate consumer. Business goods are products that assist directly or indirectly in providing products for resale. With this classification because some products can be considered both consumer and business items. Classification by degree of tangibility divides products into one of three categories. First is a nondurable good, an item consumed in one or a few uses, such as food products and fuel. A durable good is one that usually lasts over an extended number of uses, such as appliances, automobiles, and stereo equipment.
