BUSI 1020U Chapter Notes - Chapter 10: W. M. Keck Observatory
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The direct approach works well when you anticipate that your audience will feel positively or neutrally about you and/or your message. The indirect, problem-solving approach works best when you anticipate your audience will be resistant to you and/or the message. People have a vested interest in something if they benefit directly from keeping things as they are. Analyze your audience members to understand their positions better, and to establish common ground. To counter objections, use sound logical and emotional appeals. To encourage readers to act promptly, give a deadline. Show that the time limit is real and that acting now will save time or money. Orders: orders may be written on forms, phoned in, or made by clicking boxes on the. When you write an order, be sure to do three things: Give model or page numbers, colours, finishes, and so forth. Tell the company what you want if that model number is no longer available.
