MDST*2020 Chapter Notes - Chapter 9: Access Copyright, Gangsta Rap, Media Consumption
Document Summary
Aims: define both terms (digitalization&globalization, identify adv and disadv for media industries that are associated with these terms. What is digital: coded communication, is electrical comm, coded comm uses (cid:498)0(cid:499) and (cid:498)1(cid:499) disadv adv, illegal (piracy) What is analog: not device specific, easily replicate, re-presentation, uses a representation (physical) of that things; vinyl cds disadv, device specific, hard to replicate, fragile physically. Convergence adv: legal, coming together of cultural or technological forms, merging communication sys, coming together of media industries or corporations. Jenkin"d convergence: stresses difference b/w delivery technologies and media delivery technologies (cid:523)how we get it(cid:524) die, media don"t (cid:523)written word, recorded sound, visual image) Video: prevalence of special effects; televisuality; digital composting; possibilities for amateurs. Issue digital era distribution: eliminates need for physical form and (cid:498)bricks and mortar(cid:499) outlet, allows flexible, jit production (better enabling mass communication, long tail problems, piracy, changing use norms (affects business practices, anatomy of the long tail figure.
