MDST*2020 Chapter Notes - Chapter 1-3: Understanding Media, Mass Customization, Canadian Content
Document Summary
Process of business phase 1 (product) phase 2 (execution/technique) phase 3 (profit) Commercial for profit; make money through advertising: sell products and viewers investors make the decisions that reflect their interest primary mandate. Non-commercial tax payers , content is to satisfy audience (middle/low class) sponsors are the decision makes (tax payers, govt) Public (to create identity, serve community: community, diy, governmental. How to differentiate mandates: who pays for the media advertisers and viewers, whom does it serve? to get info of a product corporate needs raises consumer awareness. Entertainment to viewers serves the investors, since it keeps in viewers celebrate society serves those who make them profitable; a certain demographic: what determines success? for media companies its profits. Public mandate media: who pays for the media. Taxpayers, governemnt, donations: whom does it serve? serve those, who are not as present in msm (aboriginals) Profit ability (spend little, sell a lot) Community, alternative/diy mandate media: who pays for the media.
