BADM*2020 Chapter Notes - Chapter 8: Femininity, Nonverbal Communication, Enculturation
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Consumer culture: commonly held beliefs that define what is socially gratifying. Example: the average pri(cid:272)e for a (cid:272)up of (cid:272)offee i(cid:374) ca(cid:374)ada has rise(cid:374) i(cid:374)di(cid:272)ates people"s coffee drinking experience has certainly changed into a more valuable experience in decades past. Culture gives meaning to : objects: consider how much culture defines the meaning of food, religious objects, and everyday items like furniture. Western standards: activities: consider how much culture defines the meaning of food, religious objects, and everyday items like furniture. For instance, in japan, refrigerators are tiny by most. Western standards: communication: the shared meaning of things facilitates communication. When strangers meet, culture indicates whether a handshake, hug, or kiss is most appropriate. Things as simple as making eye contact can take on dramatically different meanings from one culture to another. Cultural norms: rule that specifies the appropriate behaviour in a given situation within a specific culture. Cultural sanctions: penalty associated with performing a non-gratifying or culturally inconsistent behaviour.
