ECON 101 Chapter Notes - Chapter 12-15: Demand Curve, Profit Maximization, Perfect Competition
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ECON 101 Full Course Notes
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Perfect competition (e. g. oranges: many firms, firms have no market power, each firm is a price taker (takes price set by market, firm has perfectly elastic demand curve (horizontal) b/c fixed price. Identical products: free entry/exit, no control over price, ar = mr = p = d. 3 possible short-run profit-maximizing outcomes for firms: p > atc = economic profit, p = atc = 0 economic profit = break-even point @ min atc, p < atc = economic loss. Increased demand = rising p, economic profit/entry, increased industry supply, causing falling p, enough firms enter so economic profit is eliminated & firms earn normal profit. Change in long-run equilibrium price from a permanent d shift depends on: external economies lower costs, industry output increases, external diseconomies raised costs, industry output decreases. New technology lowers costs, increases industry supply, causes falling p. In long run, all firms use new technology and earn 0 economic profit (normal profit)