ECON 101 Chapter Notes - Chapter 6: Thorstein Veblen, Giffen Good, Economic Surplus

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11 Feb 2013
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ECON 101 Full Course Notes
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Consumers are motivated to maximize their utility. Utility satisfaction that a consumer gets from consuming some good or service: will tell you how consumer makes his/her decisions. Theory of consumer behavior based on utility maximization. Total utility full satisfaction from the consumption of that product. Marginal utility additional satisfaction from consuming one more unit of that product. The utility that any consumer derives from successive units of a particular product consumed over some period of time diminishes as total consumption of the product increases (if the consumption of all other products is unchanged. ) Consumption increases: tu increases even when mu decreases. Assumption: consumers try to be as well off as they possibly can be; maximize their total utility subject to the constraints they face. Mu falls when you consume more: there will be a point where switching further will reduce total utility, mux/px = muy/py (fundamental equation of mu theory)

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