COMM 292 Chapter Notes - Chapter 14: Human Resources
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COMM 292 Full Course Notes
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People who act as catalysts & assume the responsibility for managing change activities. Outside agents offer objective perspective, inadequate understanding of organization"s history/culture, not affected by effects of the change. Internal agents has to live with consequences, may be more thoughtful/cautious. Moving to a new state efforts to get employees involved in the change process: establish goals, institute smaller/acceptable changes, develop management structures for change, maintain open 2-way communication. Refreezing the new change to make it permanent stabilizing a change intervention: build success experiences, reward desired behaviour, develop structure to institutionalize the change, make change work. Based on the systematic collection of data & then selection of a change action based on what the analyzed data indicate. 5 steps: diagnosis (gather info), analysis, feedback (share w/ employees), action, evaluation (effectiveness of the plan) Seeks to identify the unique qualities & special strengths of an organization, which can then be built on to improve performance.
