COMM 203 Chapter 1-11: COMM 203 - Full Textbook - v1
Document Summary
Chapter 1: strategies, trends, and challenges in hr management. Organizations strive to create an employment brand that attracts top talent and a reputation as a great place to work. Practices, policies, and systems that influence employees" behaviour, attitudes, and performance. Determining how many employees with specific knowledge and skills are needed. Training and development: preparing employees for their jobs. Employee & labour relations: creating a positive work environment. People are crucial to organizational success and the human and intellectual capital of an organization"s workforce provides an opportunity for substantial competitive advantage. An organization"s employees, described in terms of their training, experience, judgement, intelligence, relationships, and insight. Hrm type + behaviour of human capital organizational performance. High quality employees are needed to perform many critical functions. Hr (especially high quality employees) are rare. An organization in which technology, organizational structure, people, and processes all work together to give an organization an advantage in the competitive environment.