SOC101 Chapter Notes - Chapter 17: False Consciousness, Computer Network, Jean Baudrillard
21 Aug 2013
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Mass communication: transmission of messages by person or group through device to large audience: printing flyers, etc. Mass media: devices designed to communicate messages to a mass audience. Chapter 17 - mass media: any medium. Paintings and engravings on cave walls during upper paleolithic era. Assume that artists understood people would see images after they were created. An early form of visual communication developed by egyptians. Papyrus: early form of writing paper developed by egyptians. Simple graphical representations while others are abstract needing translation: lightweight, and enabled transported messages. Phonetic alphabet: system of writing developed by early greeks that uses letter to represent spoken sounds, enabling the expression of complex ideas, written left to right, representing spoken language sounds. Block printing: t"ang dynasty: process in which wooden blocks are engraved with images and text, inked and pressed onto paper, used to print cards, calendars and early notices; advertisements, relatively labour intensive.
