REC101 Chapter Notes - Chapter 4: Brand Management, United Nations Global Compact, Lean Manufacturing
13 Oct 2018
School
Department
Course
Professor
Document Summary
Outright rejection of allegations it didn"t happen : 2. Adopt a policy-based compliance approach as a cost of doing business. Embed societal issue in their core management processes. Integrate societal issue into their core business strategies. To defend against attack to their reputation that in short term could affect sales, recruitment, productivity and the brand. To mitigate the erosion of economic value in the medium term bc of ongoing rep & litigation risks. To mitigate the erosion of economic value in the medium term & achieve longer-term gains by integrating responsible business practices into their daily operations. Enhance economic value in long term & gain first-mover advantage by aligning strategy & process innovations w/ societal issues. Enhance long-term economic value by overcoming any first-mover disadvantages & realize gains through collective action. In 1996, nike went professional created its first department specifically responsible for managing its supply chain partners" compliance with labor standards.
