PSYCH253 Chapter Notes - Chapter D: Diminishing Returns, Social Comparison Theory, Materialism

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Module d. social psychology and the sustainable future. The human demand for things such as land, timer, fish, and fuels is increasingly exceeding the. Global warming has psychological costs in that people must cope with the natural disasters, wars, and aggression that are promoted by global warming. Despite the scientific evidence, many people in canada and the majority of people in the u. s. and great britain do not accept either its reality or that it is caused by human activity. One component in a sustainable future is improved eco-technologies. Humanity can prepare for a sustainable future by increasing technological efficiency. We can create incentives and change actions and attitudes to control population and moderate consumption. Life for most people in western countries is good. Western countries live in a highly materialistic age. People in rich nations report greater happiness and life satisfaction than those in poor nations, though with diminishing returns as one moves from moderately to very wealthy countries.

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