ENGL210F Chapter Notes - Chapter 1: List Of Fables Characters
21 Jan 2019
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General purpose - to inform, persuade, or collaborate with an audience. Specific purpose - what you hope to accomplish with your message, and what your audience should do/think after receiving your message. The more you know about your audience, their needs, and their expectations, the more effectively you"ll be able to communicate with them. Audience analysis: identify primary audience (key decision makers, identify secondary audience (people who received message/information about message from primary audience, determine audience composition, gauge audience members" level of understanding, understand audience expectations and preferences, forecast probable audience reaction. Gathering information: consider other viewpoints, read reports and other company documents, talk with supervisors, colleagues, or customers, ask audience for input. Medium - the form through which you choose to communicate your message. Oral media - face-to-face conversations, interviews, speeches, and in-person presentations and meetings. Best when you need to encourage interaction, express emotions, or monitor emotional responses. Written media - traditional memos to glossy reports.
