ECON344 Chapter Notes - Chapter 14: Callaway Golf Company, Procter & Gamble, H&R Block
Document Summary
Those involved in making a product available for consumption (downstream of manufacturer) Manufacturer branch office: carried inventory, functions of a full service wholesaler. Manufacturer sales office: doesn"t carry inventory, only performs sales (usually commission sales, low risk in new markets) Legal authority of manufacturer (don"t own the product) Brings buyers and sellers together for sales (takes risk of payments) Work for many producers and carry non-competitive, complementary, exclusive merchandise. Single producer in charge of the marketing function of a product. Purchases in bulk and sells to other intermediaries (own the product) Independently owned firms take the title of the merchandise they handle, many product categories. Variety of distribution functions: selling, inventories, extending credit. Imprecise: distributor, retailer, wholesaler (not agent/broker since they own the product) Centrally coordinated channels for maximum marketing impact and channel economies. There are many parties to get product from manufacturer user through contracts.
