ARBUS101 Chapter 14: Module 4- Chap 14- Marketing- Building Customer and Stakeholder Relationships
14 Nov 2015
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Chapter 14- marketing: building customer and stakeholder relationships. Marketing a set of business practices designed to plan for and present an organization"s products/ services in ways that build effective customer relationships. The activities buyers and sellers perform to facilitate mutually satisfying exchanges. The future of marketing is doing everything you can to help the buyer buy i. e. internet. Market defined as a group of people with unsatisfied wants/ needs who have the resources and the willingness to buy. The evolution of marketing: (the 5 eras: the production era: The general philosophy of business was to produce as much as possible. Business owners were mostly farmers, carpenters, and trade workers goal centered on production : the sales era: 1920s businesses had developed mass production techniques, and production capacity often exceeded the immediate market demand. Most companies emphasized selling and advertising to persuade customers to buy existing products: the marketing concept era:
