ARBUS101 Chapter 15: Module 5- Chap 15- Managing The Marketing Mix- Product, Price, Place, And Promotion
14 Nov 2015
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Chapter 15- managing the marketing mix: product, price, and promotion. Product line a group of products that are physically similar or are intended for a similar market. Product mix the combination of product lines offered by an organization services such as, financial services firms have product lines and product mixes (banks and credit unions) Product differentiation the creation of real or perceived product differences: various bottled water companies have attempted product differentiation where they made their bottled waters so attractive through pricing and promotion that some restaurant customers order water by brand. The growing importance of packaging: packaging may use a strategy called bundling combines goods and services for a single price. Brand a name, symbol, or design (or combination) that identifies the goods or services of one seller or group of sellers and distinguished them from the goods and services of competitors.
