PERS 1300 Chapter Notes - Chapter 2: Disposable And Discretionary Income, Psychographic, International Business
18 Oct 2018
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Guests commonly grouped for a better focus on service: Demographic characteristics (age, occupation, education, income, marital status) Frequent business traveller- travel regularly, faithful to certain hotels and transportation companies. Staff should remember guests and address by name when possible. Luxury business traveller- desire best service to satisfy internal needs as well as send an image of success. Female business traveller- specific needs when travelling alone. Safety issues, interest in exercise facilities and robes/hangers. International business traveler- they inject foreign currency into canada. Not seen as much due to cost, weakened global economy and more risks. Discretionary time- time away from work and other obligations. Discretionary income- extra money after necessary household spending and savings. Family life stage- important factor in determining when, where and how a person takes a vacation. Data helps to determine the categories into which their guests may be grouped. Midcentric- mid way of risk, most travellers fall within this category.
