THST 2450 Chapter Notes - Chapter 1: Digital Recording, Johannes Gutenberg, Sound Recording And Reproduction

• School: University of Guelph
• Department: Theatre Studies
• Course: THST 2450
• Professor: Mark Lipton

Document Summary

Technology and models for producing and delivering media content are constantly evolving. When stepping out of media hype and our habit s (see bigger picture) we find questions & issues that face all mass media . Need to understand these questions to understand media and there impotance in society Equipment the provides acess to media is everywhere radio (99%) Above have made it easier to access media, anytime anywhere. Internet based streaming led to uptick of xero tv households (don"t acess tv traditionally) ppl are using other ways to watch tv this is increasing. Dominaunt company nielsen estimates on average, americans spend more than 5 hours a day watching television: 4 hours and 39 minutes on live tv and 25 minutes on time shifted television (recorded programs watched later). Our media and our society as we know it are fused: media/society. One way to recognize the importance of the media in our lives is to imagine life without the media.