PSYC 3480 Chapter Notes - Chapter 3: Julian Rotter, Transtheoretical Model, Motivation

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Learn about motives by observing and assessing goal-directed behaviours. Motivation has two components: (1) directional factor: motivation directs individual"s choices as to where energy is targeted (2) intensity factor: amount of energy available to be directed towards a goal. Motivation is the process of arousing, sustaining and regulating a patter of activity. Motivation = internal processes, such as needs and thoughts, that give your behaviour energy and direction. This approach depends on fundamental principles of learning theory such as classical conditioning, operant conditioning and vicarious learning. An approach to understanding motivated behaviour that focuses on conditioning or learning from the environment. This approach looks at role of active thinking and cognitive habits as determinates of behaviour. Key concept it the person"s interpretation of situation. An approach to understanding motivated behaviour that emphasizes the role of thought patterns and cognitive habits. Assumes that (1) thoughts are inpluenced by emotions and behaviour, and (2) behaviours can inpluence thinking and emotion.

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