PSYC 3310 Chapter Notes - Chapter 1: Fundamental Attribution Error, Kurt Lewin, Scientific Method
2 Feb 2014
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O objectivity: minimization of bias in data collection and proposition testing: skepticism: refusing to believe findings and conclusions without rigorous (i. e. , data) verification. Chapter 1 defining the field of applied social psychology. Social psychology may be defined as the science that seeks to understand how people think about, feel about, relate to, and influence one another. The essence of science involves (a) a set of research methods that in combination make up what is known as the scientific method and (b) a foundation of core values. The scientific method is those that depend on empirical tests, that is, the use of systematic observation to evaluate propositions and ideas. In science, including social psychology, understanding involves the accomplishment of four goals: description, prediction, determining causality, and explanation. The goal of description entails identifying and reporting the details and nature of a phenomenon, often distinguishing between the classes or types of the phenomenon and recording its frequency of occurrence.
