PSYC 2360 Chapter Notes - Chapter 1: American Psychological Association, Behavioural Sciences, Scientific Method

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Behavioural research: used to study important human problems and provide solutions to them. Goal: discover, among other things, how people perceive their world, how they think and feel, how they change over time, how they learn and make decisions, and how they interact with others scientists, study behaviour both because. Want to contribute to creating solutions to the everyday problems that face human beings. Empirical: based on systematic collection and analysis of data. Data information collected through formal observation or measurement scientists: believe that research is the best tool for understanding human beings and their relationships with others, draw conclusion about human behaviour from systematic collection and analysis of data. Enables us to predict our own behaviour and that of others. People are everyday scientists: conduct research projects to answer questions about behaviour, results can teach us many principles of human behaviour.

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