PSYC 2310 Chapter Notes - Chapter 6: Shinto, Icek Ajzen, Bacon

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

2 major contributors to the high rate of obesity are the consumption of unhealthy food and physical inactivity. Attitudes: positive and negative evaluations of people, objects, events, and ideas. We quickly and constantly form attitudes: indian food is my favourite cuisine . This example illustrates 3 distinct components: effect, cognition, and a behavioural tendency. Attitude is one of the most studied topics in social psychology. There are to same extent malleable (they can be shifted and changed: making certain things salient can influence attitudes. Most common way in which people form attitudes is through information they receive from their social environment: children developed they attitudes based on the attitudes of their parents and role models. But this can lead to adopting negative attitudes. Positive and negative information influences a person"s evaluations, but negative information has a stronger influenced negativity bias: negative information is more important to our survival and we should respond more quickly to it.