PSYC 2310 Chapter Notes - Chapter 7-9: Groupthink, Social Loafing, Collectivism
11 Apr 2018
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Many factors (& subtle factors) influence persuasiveness of tv commercials & other ads. Preview: beer advertising uses young & highly attractive people, a minimum age for drinking might (cid:313) teenagers" interest in drinking, us (21 yr), quebec, alberta, & manitoba (18 yr), rest of. Persuasion = communications designed to influence people"s attitudes & behaviour: can be deliberate, ex tv ads, magazines, billboards, can be less formal, ex. There are factors that influence effectiveness of persuasion techniques. Presidents bush & kerry morphed via photoshop to look like the voter. Voters were more likely to vote to the president that was morphed with their own image (didn"t know presidents" pictures were morphed) = e"re more likely to vote to someone who looks more like ourselves. Kids who drink already are more likely to be influenced by alcohol ads as more brain regions light up while watching such ads compared to non drinking adolescents (only 1 brain region lit up).
