PSYC 2310 Chapter 6: chapter 6

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Attitudes can also be formed based on a simple association between an object or person and a pleasant or unpleasant event. This type of learning is called classical conditioning, which is defined as learning in which a neutral stimulus leads to a specific reaction after the stimulus is repeatedly paired with another stimulus that naturally leads to that reaction. One way in which attitudes can be conditioned is through mere exposure, meaning the more we are exposed to something, the more we like it, regardless of whether or not we interact with it. In other words, just the fact that it is around (merely being exposed to it) commends it to us. In subliminal persuasion, the stimulus that influences the person"s attitude is presented so rapidly that it is below the person"s level of conscious awareness. Subliminal processing can also strengthen the attitudes we already hold.