PSYC 2310 Chapter Notes - Chapter 6: Theory-Theory, Cognitive Dissonance, Impression Management

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Attitude positive and negative evaluations of people, objects, events and ideas. Negative bias people form stronger attitudes toward negative tings. Classical conditioning a type of learning in which a neutral stimulus is repeatedly paired with a stimulus that elicits a specific response, and eventually the neutral stimulus elicits that response on its own. Mere exposure the phenomenon by which the greater the exposure that we have to a given stimulus, the more we like it. Subliminal persuasion a type of persuasion that occurs when stimuli are presented at a very rapid and unconscious level (can change attitude, positive make more positive attitude and vice versa) Operant conditioning a type of learning in which behaviour that is rewarded increases, whereas behaviour that is punished decreases. Observational learning/modelling a type of learning in (cid:449)hi(cid:272)h people"s attitudes a(cid:374)d (cid:271)eha(cid:448)iour are i(cid:374)flue(cid:374)(cid:272)ed (cid:271)y (cid:449)at(cid:272)hi(cid:374)g other people"s attitudes a(cid:374)d (cid:271)eha(cid:448)iour.