PSYC 2310 Chapter Notes - Chapter 8: Minority Influence, Authoritarianism, Collectivism

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Social norms unspoken but shared rules of conduct in a formal or informal group. Conformity the tendency to change our perceptions, opinions, or behaviours in ways that are consistent with perceived group norms. Compliance changes in behaviour that are caused by a direct request. Obedience behaviour that is produced by the commands of authority figures. Descriptive norms norms that describe how people behave in a given situation (types of clothes to wear and saturday night plans) Injunctive norms norms that describe what people ought to do in a given situation; meaning the type of behaviour that is approved in the given situation (not to go to class nude) Conform due to avoiding negative impacts such as embarrassment, threats, awkwardness. Private conformity when people rethink their original views, and potentially change their minds to match what the group thinks (deciding to smoke when at first not wanting to)

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