PSYC 1000 Chapter Notes - Chapter 43: Fritz Heider, Cognitive Dissonance

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The scientific study of how we think about, influence, and relate to one another. Personal traits & dynamics that explain why different people may act differently in a given situation. They study the social influences that explain why the same person will act differently in different situations. The theory that we can explain someone"s behaviour by crediting the situation, or a person"s disposition (their stable, enduring traits) Feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events. Occurs when people are influenced by incidental cues, such as a perfume as luring consumers with its images of beautiful people in love. Occurs when people focus on the arguments and respond with favourable thoughts. The tendency for people who have first agreed to a small request to comply later with a larger request.

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