PSYC 1000 Chapter Notes - Chapter Module 13.3: Cognitive Dissonance

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Paula Barata

Document Summary

Module 13. 3 attitudes, behaviour, and effective communication. The key terms in research on attitudes, behaviour and effective communication. How behaviours influence attitudes in terms of cognitive dissonance theory. Your understanding of the central route to describe how a message should be designed. Making a message self-relevant is crucially important to motivating people to care and pay attention. One-sided vs. two-sided messages it is more convincing to if one acknowledges different perspectives. buy giving a two-sided message, you make it more likely that your audience will see you as trustworthy and honest. Emotions in the central route (p578) influencing people to process information in a different way: such as leading them to negative emotions such as confusion are much more damaging. As a result, they pay more attention to weaknesses in the information and claims that they disagree with, the net result being that they are less easily persuaded.