MGMT 3320 Chapter Notes - Chapter 1: Corporate Finance, Customer Satisfaction, Risk Management

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These and other changes immediately affect the flow of cash in and out of the firm which impacts value. Managers are challenged to maintain firm"s financial viability: variable interest and exchange rates, acquiring and investing capital, analyzing and controlling risk, volatile commodity prices, technological innovations, shifting consumer demand. Financial managers covers: managing the capital (assets and liabilities) of the firm efficiently, understanding global financial markets, assessing, enhancing, and creating value. Rigorous decision-orientated analysis models that focus on created value within the firm by: raising capital efficiently (debt from creditors and equity from shareholders) Economics provides financial managers with: broad pic of the economy and key measures that influence corporate decisions/performance, understanding of the institutional structure of our mixed capitalist system, structure of decision making. Accounting provides financial managers with: language of finance, financial data. Concerned with the efficient management of the firm by employing its resources in the most productive manners.

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